The originally designed showcase against a bright yellow wall is not will impress any customer
The showcase is the face of every store, this is what the buyer sees first. That’s why any self-respecting brand is so carefully approaches window dressing. Major international companies have a whole staff of professional merchandisers for window dressing – window dressers. These people are developing the concept of each shop window, focusing on many factors, I analyze sales, demand, customer needs. Shop windows clothing, flower and bedding stores look different, however, they all obey the general rules of style and sales.
- Showcases of clothing stores
- Shop windows for children
- Shelves for bedding
- Showcases of flower shops
- Creative window dressing ideas shops
The window shows the process of creating a wedding image
Bright catchy showcase
Unusual interesting showcase attracts the attention of buyers
Elegantly decorated clothing store window
Original sneaker shop advertisement
The more bright and extraordinary the showcase is, the greater the chances attract buyers
Three mannequins under a huge hat – on a men’s shop window clothes
Men’s shoe store showcase
“Perevyrtysh” – a marketing chip of a clothing store
Flower shop window always looks fresh and elegant
Creative fancy storefront
Mustachioed mannequins in jackets on a men’s shop window одежды
“Сладкая” и соблазнительная витрина магазина
You can create a whole separate world on the shop window.
Bright background and creative plot – the key to a successful storefront advertising
Delicate and elegant design of the store greeting greeting card
Fairy-tale plot on the window of a clothing store
Layout of goods and window dressing merchandisers
Bright presentation of handbags in a shop window
Showcases of clothing stores
Window dressing is a science. To everyone it is clear that the face of the institution should be beautiful and stylish framed. But this is not enough. The buyer should want to go exactly to this store and purchase this particular item from a mannequin. At a properly designed showcase of clothes, dressed on mannequins, are selling out fastest.
Dummies with pineapples instead of heads – a bright feature for attracting of customers
Delicate flower window dressing
Unusual showcase of a clothing store
Bright and stylish showcase of a clothing and perfumery store
There are two main types of shop window decoration clothes:
- Commodity clearance. This is a simple and elegant option to issue a shop window. It should be presented mannequins (or hangers) with good thoughtful images. Buyers are attracted by total look – the mannequin should represent a finished outfit from clothes and shoes to tiniest accessories. Then the buyer wants to purchase it this kit is complete. This means that the outfit on the mannequin should be not only trendy, but also “wearable”, applicable in real life in a particular city. What is at the height of fashion in the capital may not always be appropriate in a small provincial the city. Therefore, window dresser’s masters must consider geography their work.
It is advisable that the mannequins in the display case be thoughtful, completed image
Shop bags and shoes with an original display case
Shoes “flow” from the tap – fervently and boldly
- The plot design. Real mastery is considered if the merchandiser creates a real life scene on the window, gives characters to their characters and fills them with a real story. Story showcases are more emotional, using them is much easier. find a response from the buyer. For example, New Year’s shop windows clothes are a real fairy tale. You can just put the mannequin in a beautiful evening dress, or you can create a real scene from Christmas movie. Groups look much more interesting mannequins with decorations. In clothing stores for children and adults it is more appropriate to use men, women and children on one window mannequins. Beautiful scenery will help complement the story.
На витрине магазина можно “обыграть” сюжет или воссоздать кадриз фильма
Magical winter fairy tale in a shop window
The story of scuba divers – a fun window dressing
Incredibly beautifully designed showcase
Sale display cases are different from those that decorate stores in season. They should be more catchy, bright, catchy eyes. For attract attention using bright banners and ribbons with price tags. As a rule, the maximum percentage of the current discounts.
Usually, sales information is highlighted in red tones
There are other rules for window dressing for shops clothes:
- Mannequins, all decorations and clothes should be in perfect condition. condition. Crystal showcase is required on display, should regularly wipe dust from mannequins. All things must be steamed. Since the mannequin is not a living person, there is no guarantee that the clothes will fit on him perfectly. In inconspicuous places, clothes pin with pins.
Clothes on a mannequin can be fastened with pins.
Using inverted figures in a shop window – take care of them secure mount
- The light should be set correctly and directed to the center part of the mannequin (on the chest). If there are other important items in the window elements (banners, posters with prices), you need to direct the light to them.
Creative window dressing
On such a display case, you can use an imitation of moonlight
- The showcase cannot be littered. A sense of proportion, style and elegance – most important for shop windows. So the store will be composed positive opinion, and the showcase will not look “flea market”.
Gently decorated showcase
Bright creative minimalism
- The general concept is important. A showcase is only part of the store. She must fully support the overall style and level of the whole stamps.
As a rule, a showcase and a store are designed in the same style.
Lingerie store window
- No need to be afraid of bold decisions. Often things that are not taken buyers get a new life if they are dressed on a mannequin. Original combinations may look fashionable and stylish, if not afraid to mix clothes with each other.
Creative approach to window dressing – mannequins in glasses with ice cream
Shop windows for children
The window dressing of the children’s store must meet the same requirements that a storefront with adult clothing – to attract attention and stimulate the desire to buy.
Children’s stores have brighter and more colorful windows, more often plot design is used, because children are much more interesting наблюдать манекенов в сказочной сценке.
Креативно оформленная витрина детского магазина
Many world brands for the production of children’s clothing make out shop windows in the same style and key as adult shops: strictly, restrained and elegant. Such display cases are more aimed at parents, they are pleased to see their little copies, children who dressed “in an adult way.” Another type of children’s display cases is a holiday. paints and accessories, they are aimed at attracting children’s attention.
“По-взрослому” строго и элегантно оформлена витрина магазинадетской одежды
The choice of display style depends on the brand concept. there is Some general rules calling for a middle ground:
- To showcase did not look too colorful, do not need Use more than three primary colors.
Creative idea – kids clothes soaring in the air
- Do not overload the window with goods, accessories and the scenery.
- The use of vibrant price tags is welcome.
- Baby mannequins should be neatly dressed. It’s better use living, moving postures so that mannequins do not look Statically and more like living children.
Interesting school window dressing accessories
The showcase should attract attention, fascinate from the first look
- Dolls and soft toys are best displayed on shelves or pedestals, do not need to suspend them. Big toys can Place directly on the floor.
In the window of the Barbie company store – huge dummy dolls
- Imagine construction toys fully assembled, All goods must be taken out of the boxes. Beautiful brand packaging can be placed next to the goods.
- In a children’s clothing store, showcases should be issued at ages (infants, toddlers, schoolchildren), it is undesirable to mix age among themselves.
Original funny showcase with a cow inviting to look to the store
Магазин часов представляют на витрине “заводные девочки”
- As with any store, storefronts must change several times a season.
It is not necessary to use a mannequin on a display case – you can replace its something more original and unusual
“Летающие” разноцветные велосипеды обязательно привлекутвнимание детей и их родителей
Shelves for bedding
The design of the front side of the bedding store is not similar to the design of clothing stores. Of course, the showcase should to catch the eye and urge the buyer to buy, but in the case of bedding and household goods this is done by others methods.
Window dressing should be extraordinary and exciting.
Shops with household utensils and bedding are designed in first of all, on women. They should inspire thoughts about homework. comfort and peace. Soft pastels are used in window dressing tones: pink, powdery, beige, cream, milk, caramel and etc. The most commonly used plot design – in the window try to create the atmosphere of a home bedroom or another room. For this uses a lot of accessories: furniture, dishes, textiles, flowers in vases and much more. It is the details that help recreate the atmosphere of a real bedroom, as well as increase sales of related goods. Decorative candle holders, soft pillows, bedside rugs, souvenirs, mirrors, paintings and posters – all this Present in the bedroom and in the window. The main thing is to maintain the style.
Lingerie store window
You can also offer other products in the textile store. household goods
Almost always the exposition of bed linen is right on the bed. It’s hard to sell bedding by showing it to the buyer when folded in a box. Showcase colors is selected based on the color of the main set presented. Window dressing with linen is a real creative process for any merchandiser. You can feel interior designer and create a small unique bedroom.
Bed linen in the store is best placed directly on the beds
Showcases of flower shops
Window dressing flower shop – this is an opportunity to create holiday mood. Flower shops should please their customers regardless of the season and weather outside the window. it a small piece of warm summer in the center of the metropolis. Shop windows flower shops should be as vibrant and cheerful as possible. But do not forget about the style.
The purpose of a storefront is to “catch”, to attract attention покупателя
Window dressing has its own small nuances:
- If fresh flowers are used for decoration, the showcase must have a special temperature regime and adequate lighting, in Otherwise, you will have to change the exposure every day.
Original flower arrangement in a shop window
- All racks, shelves and fixtures must be stable so that withstand heavy flower arrangements, earth pots or vases with water.
- Tanks for storing flowers (planters, pots and vases) should be made in one style and have an impeccable look. The old pot is not a place in the window of a stylish store.
Beautiful, delicate flower shop window decoration
- Glass elements look beautiful in a flower showcase and accessories – shelves, flasks, vases, they make the composition weightless and easy. Watch the appearance of the glass – it should be spotlessly clear and transparent
Winter composition in a flower shop window
5. In addition to colors, the display case should be supplemented with accessories – artificial flowers, branches, cones and other decorative elements.
6. Additional items may be present in the display case: cards, beautiful paper, ribbons, toys, etc. They all have to be made in the same style.
Themed and festive showcases with flowers: Christmas, Valentine’s Day, March 8 and even Halloween is a great opportunity to make a vivid storyline a shop window. The abundance of accessories will look very interesting: animal figures, angels, hearts, pumpkins, bows and ribbons, candy boxes, Christmas decorations, and more. Shop windows flower shops always give people a sense of celebration.
The entrance to the store is decorated with bright vibrant colors.
Creative storefront design ideas.
Subculture Storefront Design Option
Showcase of perfume and perfumery shop
The store is decorated for him and for her with a romantic showcase
Musical Instrument Storefront
Designer boldly designed showcase
Funny penguins in the window of a Moschino brand store
Lady with dogs – a walk in the window of a clothing store
Creative window dressing
Huge application of a bird’s head on display glass